Archive for the ‘Passie in bedrijf’ Category
RetailSelect beter te vinden in Google
Leuk! Ik heb een nieuwe opdracht om RetailSelect beter in Google naar voren te laten komen. RetailSelect is een werving en selectiebureau begonnen specifiek in de modebranche. Zijn goed gegroeid en richten zich naast mode, nu ook op vacatures in de parfumerie / drogisterij, voeding en interieur. Ze hebben vestigingen in Den Haag, Brussel en Antwerpen en richten zich op vacatures in heel Europa.
Ik heb daar ooit mijn afstudeeropdracht gemaakt en vind het mooi dat ook in dit kader netwerken werkt. En dus ook het onderhouden van (of soms weer opnieuw contact leggen met) relaties.
Zoals ik al eerder schreef, is het aanpassen van de website zelf niet meer voldoende om goed in Google naar voren te komen.
The value is in the links, not in the nodes.
Oftewel, de waarde zit in de links naar je website, niet in de content / inhoud zelf.
Het plan is dan ook het aantal links te verhogen naar de website van RetailSelect, die de waarde van RetailSelect aangeven. Op plaatsen waar dat ook waarde toevoegt aan de website zelf, dus absoluut geen link-farms of andere illegale of niet-authentieke oplossingen die het aantal links kunnen verhogen.
De virtuele en echte wereld komen dichterbij elkaar
Echt zoooo cool! Ik ben afgelopen jaar naar een marketing congres in MediaPlaza geweest waar ze het hadden over de gaming wereld en hoe we daar ons voordeel mee kunnen doen.
Er werd verteld over het wereldberoemde spel World of Warcraft, met miljoenen gamers. En dat je, wanneer je in Amerika woont en je het commanda ‘/pizza’ ingeeft, je een pop-up ziet (tijdens het spel) zodat je een pizza kunt bestellen die naar je huis wordt bezorgd. Ge-wel-dig!
Ook vertelden ze dat er stukken land werden verkocht voor $25.000. Nu hebben die poppetjes in het spel natuurlijk ook mooie kleding nodig en is er inmiddels een kledingwinkel ontwikkeld waar je kleding voor je poppetjes kan kopen.
Uitrustingen, maar meer op het gebied van zwaarden etc, werd al ruim verhandeld op eBay voor honderden dollars. Omdat je met die uitrusting snel een level of meer verder komt.
Echt een wereld op zich, de online game. In azie is dit nog veel populairder, in Europa lopen we eigenlijk ontzettend achter de feiten aan. Maar ook in Nederland vind je nog een heel aantal fanatiekelingen.
Het spel heeft me tot nog toe nog niet getrokken. Maar ik vind het echt geweldig dat er een nieuwe, virtuele wereld word ontwikkeld en in geleefd wordt door zoveel mensen.
Ik denk dat ik toch maar eens mijn zwager onderzoek moet laten doen, of het interessant is een vestiging van TheGaggleHouse daar te openen, zodat mensen tussen het gamen door nog even gezellig kunnen werken en netwerken. Heerlijk toch!
Het belang van metatags
Ik kom het nog vaak tegen. Webdesigners die het Google-fenomeen niet begrijpen. Klanten willen graag hoog in de zoekmachines staan, en ontvangen het advies van een webdesigner of goede vriend om de metatags aan te passen (vaak lappen tekst met keywords erin proppen), want dat zal ze toch zo helpen hoger in de zoekmachines te komen.
NEE!
Zij willen niet hoger in de zoekmachines. Ze willen hoger in Google komen te staan. En Google kijkt niet naar de metatags (keywords), wel naar andere zaken.
Laat je dus niet wijs maken dat je met een lap tekst vol met keywords beter in de zoekmachines komt te staan.
Wel helpt het, tot op zekere hoogte, bij andere zoekmachines, zoals Altavista, Ilse en Vindex. Maar bij Google helpt het niets, en is het dus zonde van je geld.
Google is de meest gebruikte zoekmachine ter wereld, en in Nederland laat Google concurrenten ver achter zich. Richt je dus op een verbetering van je positie in Google, in plaats van het rommelen in de marge met metatags.
Start een bedrijf op zonder budget
Ik ben lid van het IVWCC, het International Virtual Women’s Chamber of Commerce. Jerrilynn B. Thomas heeft dit opgezet en, hoewel het nog wat opstart-kuren heeft, heeft dit initiatief potentie.
Jerrilynn heeft veel enthousiasme, en nu ik de afgelopen 24 uur mee doe aan het TEAM 100 netwerk event, leer ik haar en de andere deelnemers beter kennen. Zowel business wise als persoonlijk. Door middel van goede vragen, die de deelnemers keurig via de email beantwoorden kun je zo precies lezen of dat nu mensen zijn met een verhaal of niet. Sociaal of niet, etc.
Jerrilynn, niet vies van een beetje PR voor haarzelf, stuurde net een mooi advies m.b.t. het opstarten van een bedrijf zonder budget naar het netwerk event, zie hier:
Thomas launched her business with only $10. Her advice included:
a.. Start a business that used their current skills or interests to
prevent boredom.b.. Search for a niche so their business would stand out from the crowd.
c.. Don’t invest a lot of money to start their business. They should only
purchase what they needed to run their business and attract clients. If they
didn’t have a computer, they could go to a Kinkos or a friend’s house to
print their own stationary and initial business cards. Instead of getting a
second phone line installed, they should get a ring master number from their
telephone company so they would be able to identify business calls.d.. Use PR to publicize their business and invest in advertising once they
started generating paying clients.
Wat een geweldige sieraden
Soms kom je iets tegen wat gewoon errug mooi is, zoals deze sieraden van Iby. Gemaakt van keramiek. Iby is momenteel op zoek naar distributeurs. Gelukkig ken ik een aantal netwerken waar vrouwen rondlopen die de liefde hiervoor met mij delen. Ik hoop dan ook dat er uit deze contacten iets ontstaat, zodat we deze sieraden snel in Nederland kunnen vinden.
Naast distributeurs in Nederland, zoekt Iby ook distributeurs in andere landen in Europa, zoals Spanje, Italie en Portugal. Ben je zo iemand, of ken je zo iemand? Laat het mij dan weten.
Persberichten schrijven
Gratis is nog steeds een toverwoord onder veel ondernemers. Dat persberichten -free- publicity op kunnen leveren, is dan ook de drive voor ondernemers om lukraak persberichten te sturen, over het geweldige product of dienst die ze inmiddels in de markt hebben gezet. Dat de redactie niet zit te wachten op -ge-wél-di-ge- producten, waardoor het persbericht niet wordt geplaatst, is dus zonde van de tijd.
Commerciele teksten werken niet, koop dan maar liever advertentie ruimte als je wil adverteren. Persberichten moeten uitstralen dat ze ‘onafhankelijk’ nieuws zijn.
Een paar uitgangspunten:
- Schrijf niet in de ik/wij vorm, maar breng het nieuws. Een goede insteek is een probleem constateren, geef de oplossing en leg vervolgens uit.
- Een persbericht is geen advertentie. Blijf bij ‘facts en figures’.
- Noem de bronnen van de cijfers die je noemt
- Een persbericht is geen brief naar uw klanten, maar voor de -klanten- van de journalist.
Hier kun je veel info lezen over hoe het schrijven van persberichten:
* Bekijk of het bericht nieuwswaarde heeft
* Tips voor het verzenden van het persbericht. Let hier goed op, journalisten/kranten gooien snel iets weg wanneer ze niet op de juiste manier benaderd worden, of wanneer het hen moeilijk wordt gemaakt om te lezen.
* Tips om het persbericht te schrijven
* Veel info & links m.b.t. het schrijven van persberichten
* Checklist persbericht schrijven
—————–
Voorbeeld:
Probleem: Ondernemer kan representatief kantoor niet betalen
Onderbouw met cijfers waar dit uit blijkt.
Bijvoorbeeld gemiddelde kosten van kantoorhuur voor zelfstandige ondernemers. Tevens dat het aantal ondernemers dat thuiswerkt, steeds meer groeit.
Presenteer de oplossing met redenen waarom:
TheGaggleHouse biedt betaalbare werkplekken in representatieve omgeving.
- Maandelijks opzegbaar
- Lage vaste lasten (EUR 47 per maand)
- Receptie voor ontvangst van klanten
- Intranet
- Mobiel internet
Tevens aanvullende mogelijkheden met telefoonbeantwoordservice, vergaderruimte, etc.
Create a future you would like to be part of
I forgot the source, it was probably a book I read when I was in Romania with my sister. Trying to shape a new future for her and for myself. I wrote down these questions to help me focus on my new life.
What do you want your life to look like in 1 year?
What do you want your life to look like in 3 years?
What is your inspiring and compelling vision for the future? For your business? For your personal life?
I never got to ask the questions. I do think they can help me now to look forward, to create a future that I do want to experience and live.
Create your vision
I received this article in Alicia Forest’s always inspiring e-zine. I hope you enjoy it as much as I did. Next to that I hope it inspires you to take charge of creating your future.
Imagineer Your Success
by Alicia M. Forest, MBA
Multiple Streams Queen & Coach(TM)
One of the strategies I teach to PULL your business forward, almost effortlessly, is to create a powerful vision for your business. My private clients have found this exercise to be both motivating and inspiring, and I’m certain you will too.
Once a year, I take a short retreat to work on revising my vision for my business (and my life). This is an annual break I take away from my business (but with my family, although some of my clients prefer to go it alone, which is perfectly fine) to really think about and decide what I want the next 1 to 3 years to look like. I write my vision and I create a whole bunch of goals for my business. I also use this time to talk with my husband about my vision and goals. He is a great sounding board for all the ideas I come up with… and we usually have this conversation while hanging out on the beach… 
Being near the water definitely has some powerfully positive effects on my brain, and I always come away from this retreat with a renewed sense of energy and passion for my work. (This was my view at this year’s retreat in Aruba – breathtaking, isn’t it?)
Creating a powerful vision is your first step on your path to imagineering your own success. Knowing where you are going will make the journey that much easier and faster, as well as simply more enjoyable.
Here are two steps to get you started…
Step 1: Book your retreat
Book a 2-3 day retreat so that you can work intensively on your detailed 1 to 3 year vision. Get a very clear picture of where you intend to be 3 years from now. Book the time to do this. Make the commitment now.
I have booked the following dates for my vision retreat:________________.
Step 2: While on your retreat, answer the following questions:
What do you want your life to look like in 1 year? In 3 years?
What is your inspiring and compelling vision for the future?
For your business? For your personal life?
The truth is that you can design the perfect life and you can design the perfect business. How does it sound to you to be earning 6-figures a year, working less than part-time? It doesn’t have to be just a dream – it is most definitely achievable. It won’t happen overnight, but – with some planning and hard work – it can be a reality sooner than you think.
A few notes for your vision retreat:
You don’t have to go (far) away to go on your retreat. Go wherever you feel most creative and inspired, and where you are least likely to be interrupted.
Some people think and write better in silence, while others think and write better when there is a lot going on around them. Choose whatever works for you.
Before you begin to write, close your eyes and really see in your mind’s eye how you want your entire life to be. For example, see your dream home. Is it a large home or something more cozy? Do you live on the ocean or near the mountains? Or are you in a fantastic apartment in the middle of NYC? Write about it in detail – and don’t hold back! Do the same for your business: Do you want a waiting list of clients? Or do you want to stop working one-on-one and move to working with groups only? Do you want to implement at least three new streams of income? Do you want to write your first print book? Do this for all the other parts of your life as well – for the tangible things (like your home, your car, your vacations, etc.) to the intangible (like who you want in your life, how you will give back, etc.).
Get the picture? Once you have written your vision, I promise you’ll be really excited and motivated towards making that vision your reality!
© 2006 Alicia M Forest and ClientAbundance.com
WANT TO REPRINT THIS ARTICLE? You may, as long as it remains intact and you include this complete blurb with it: Alicia M Forest, MBA, Multiple Streams Queen & Coach(TM), founder of www.ClientAbundance.com, and creator of “21 Easy & Essential Steps to Online Success System(TM), teaches coaches, consultants, online entrepreneurs and solo professionals how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create abundance in your business, visit http://www.ClientAbundance.com
Google adsense matches content
Yes, it works!
For one moment I was thinking that the Google adverts on the right weren’t actually functioning. But it really did! I have earned an amazing USD 0.78 until today, for three clicks!
Okay, it is money that is easily earned. But I guess not many people are interested in the adverts. If the effects stays the same in the coming months, I will delete the adverts to use the space for a better goal.
To be clear, I am not impressed by the earnings of Google Adsense. Although my blogs are frequently matched with interesting ads.
Podcasting is hot
Did you have your own iPod already? I do and I am planning to have iPod docking stations everywhere in my new house. Totally cool.
iPods are hot worldwide:
* over 16 million people purchased iPods over Christmas,
* there was an unprecedented surge in podcast downloads during the last week of the year (after everyone opened their presents)
* there are 60 million people forecasted to be downloading podcasts by the year 2010 (that’s only 4 years away…).
Time to start your own personal Podcasts. I would like to hear your story, hear about your passion. When do you have it available?
Pulsa Brasil FM
Brasilians are usually people who have fun, love to dance and swing on good music. Joao dos Santos started in the beginning of this year the radio channel Pulsa Brasil FM for Brasilians everywhere around the world. You can listen to Brasilian music through FM and through internet.
Joao has a passion for music and journalism. Have fun and swing along!
Idea-a-day posts olympic idea
Idea A Day
Where Ideas Are Free
Welcome to Day 1999
Invent an Olympic event that is decided once all competitors are at the Games. The event would not be one that any of the athletes will have trained for and all athletes may participate if they feel they have a chance of winning. Events might include ’50 meters hop’, ‘throwing scrunched up paper balls into small baskets’ or ‘running to a changing beat’.
day 1999 by vennar
http://www.idea-a-day.com
Do you suffer from Domain-Registration-Addiction?
Or shortened as DRA? I still don’t suffer, but I do register frequently domain names that I think will be a super new start-up if I just find the time to get it going. Sometimes I start working on some domainnames, like I started working on www.aupairnet.nl in december 2005 after registering the domain in december 2004. The domainname is a hit, as I get about 250 visitors each day, but the content is not working yet. Still looking for someone or partnering with someone who thinks this is it and wants to make it work. Anyway, I am wondering who are the biggest DRA-addicts, as I guess many people suffer in silence 
Why am I blogging about my Google rank?
In this blog I keep track of my Google rank search on my name ‘Marieke’. As it is becoming a habit for more and more people to search and track information about your next possible client or partner by Google. It is called ego-surfing by Businessknowledgesource.com, I like the word.
There is great importance of raising your profile by writing online and establish an online presence, with an online profile on Ecademy, LinkedIn or OpenBC.
10% of all internet searches are for proper names and I am sure this number will raise.
Great online marketing eCourse for free
For the last few weeks I am enjoying Alice Forest her weekly newsletters how to increase your number of customers to an abundance of customers. By very energetic emails and a 5-step program she gives for free through the mail, it is great to learn about marketing funnels and multiple income streams. If you could use some help for your marketing by using the internet, sign up for her free eCourse.
Her enthusiastic writing and practical tips are top material.
No talent-management at KLM
What??? Leo van Wijk, who is the CEO of KLM, is talking about their ‘so-called’ great talent-management within KLM. I just read this article today in ManagementTeam – Business Topic. Well, I guess so for managers on the ground, but no way there is any support, talent management, coaching or growth plan for talented pilots.
I will share with you that my husband has been an airline pilot for KLM Boeing 747-400 for almost 8 years. He has just quit his job there, mainly because his IT companies challenge him more than being a KLM-busdriver-in-the-air.
What I have always found peculiar about KLM, is their focus on managers in the head office.
Pilots are there, but there is no support from the ground in anyway to give pilots a better perspective, etc. So, if Leo is talking about talent-management, he is sure not talking about talent-management for pilots.
Management of KLM always felt good about giving high salaries to their pilots, which is mainly to substitute for the more important things that are missing when working as a pilot. But when a reorganization is needed for KLM, first thing to save money on, are the wages for pilots. Due to the believe that pilots earn a-lot-of-money, and ‘looks’ like the big money is going there.
Actually what these pilots need, is support and a better relationship between ground managers and pilots. Pilots are on an island, and it hardly happens that pilots actually meet managers on the ground for whatever reason.
Talking to other pilots who are working for KLM for some time already, shows that money is what is keeping them there. They have only learned one trick, which is flying and, if they don’t like it anymore, they can’t change it, as they would have to dramatically change their lifestyle as well.
These pilots still are responsible people and feel responsible, but enjoying work a little more due to more support from within the company, could make this a winner. And could result in an attractive company to work for and to fly with. It’s the people who make the company. It’s the crew that makes the flight, including the pilots!
Check out your weblogs worth
Dane Carlson came up with a supercool tool to calculate how much your weblog is worth if you would like to sell it. Just type in your url and it automatically figures out how much it is worth. This is based on the number of links to your weblog. It looks like it doesn’t take the quality of links into calculation, but anyway – it is great to try.
A little succes story is the Networking Blogspot I am writing for as one of the bloggers.
Netwerken.blogspot.com is worth $4,516.32.
How much is your blog worth?
How to be personal -and- grow your business
In the world of today it looks like we are having two options in building a business. Or we choose to stay a small company and have a good personal relationship with everyone or we decide we want to grow our business and start loosing the personal touch our business has.
Mainly because companies are on 2 different tracks:
1. We do everything ourselves
2. We hire a great team and get out of our own business
How can you grow your business in numbers of customers and financially instead of hiring a team to do everything for you?
Start with your own passion, your talents and see how you could be more doing that and less doing things you don’t like. For example, if I have a webshop, I love to talk to my customers, but I don’t like to put everything in envelopes and send it out. Why not partner up with someone who loves to mail out packages and personalized envelopes (there are many creative mail senders in the SWAP-society).
Have fun doing your passion, and share the other jobs with people who are passionate about that!
Start your business: NOW!
I am in a project now which is taking the hurdle of getting a name. Agreeing about a name with 4 people can be a hell-of-a-job.
Now there is a website to not only find a name quickly, but also the business plan that could go with it. Create your web 2.0 company now (for internet profs only)
3/4/5 star living
I am waiting for that to happen.
It is a kind of community living, but better…
I will explain: your appartment building is next to a hotel and you can use, while at home, the ammenities of the hotel. So swimming pool, room service is all within reach. Life is great, isn’t it?
See the trend, written by Trendwatching.com
They are building a new way of living in Amsterdam (at least… for Amsterdam it is new) Anyway, the buildings are called Boston and Detroit and they are great to live in!